Résumé

Jef­frey T. Sand­strom
Dallas, Texas
(612) 229-6753
 sandstrom.jeff@gmail.com

EDU­CA­TION
UNI­VER­SITY OF MIN­NESOTA, Min­neapo­lis, Min­nesota
Carl­son School of Man­age­ment
Can­di­date for Master of Busi­ness Admin­is­tra­tion - May 2010
Empha­sis: Marketing/Product Management

Bach­e­lor of Sci­ence in Busi­ness - June 1997
Con­cen­tra­tion: Marketing

EXPE­RI­ENCE
CAL­ABRIO, INC., Ply­mouth, Min­nesota
Jan­u­ary 2008 - Sep­tem­ber 2008
Prod­uct Man­ager
Cal­abrio, Inc. was the soft­ware divi­sion of Span­link Com­mu­ni­ca­tions, Inc. before becom­ing a sep­a­rate com­pany. Man­aged a voice-over-IP call record­ing prod­uct for call cen­ters, includ­ing defin­ing and pri­or­i­tiz­ing fea­tures for new prod­uct releases, author­ing Prod­uct Require­ment Doc­u­ments and cre­at­ing prod­uct posi­tion­ing and mar­ket­ing materials.

  • Col­lab­o­rated with Devel­op­ment Engi­neer­ing, Sales, Mar­ket­ing Com­mu­ni­ca­tions, Train­ing and Sup­port to ensure suc­cess­ful new prod­uct releases.
  • Pre­sented prod­uct demon­stra­tions and roadmaps to chan­nel part­ners and end customers.
  • Cre­ated a data­base for track­ing OEM sales results; used by Mar­ket­ing and Finance depart­ments for trend­ing and sales forecasting.

SPAN­LINK COM­MU­NI­CA­TIONS, INC., Ply­mouth, Min­nesota
July 2004 - Decem­ber 2007
Market Intel­li­gence Man­ager, Feb­ru­ary 2006 - Decem­ber 2007
Ana­lyzed and reported on mar­ket­place events and trends, includ­ing shifts in indus­try dynam­ics and com­pet­i­tive forces; devel­oped prod­uct posi­tion­ing col­lat­eral, com­peti­tor pro­files and market analy­ses based on col­lected data.

  • Built rela­tion­ships with indus­try ana­lysts, pro­vid­ing cor­po­rate and prod­uct overviews and ongo­ing updates. Ensured ana­lysts were knowl­edge­able about com­pany and prod­ucts, and rep­re­sented them accu­rately in pub­lished reports.
  • Con­sulted with legal team to create cor­po­rate guide­lines for com­pet­i­tive col­lat­eral and eth­i­cal guide­lines for the col­lec­tion and dis­tri­b­u­tion of com­pet­i­tive intelligence.
  • Devel­oped and main­tained wiki-​based Market Intel­li­gence resource center to make research easily acces­si­ble by sales force and other staff.

Account Devel­op­ment Man­ager, July 2004 - Feb­ru­ary 2006
Directed $3 mil­lion sup­port con­tract renewal busi­ness, includ­ing sell­ing and track­ing con­tracts and report­ing sales on a quar­terly basis.

  • Led cross-​functional team to develop new sup­port pack­ages designed to pro­vide higher levels of cus­tomer ser­vice than pre­vi­ously, which con­sid­er­ably increased cus­tomer retention.
  • Obtained busi­ness require­ments from Vice Pres­i­dent of Sales and Chief Oper­at­ing Offi­cer to cus­tomize sales force automa­tion tool (Sales​force.com); improved effi­ciency, accu­racy and time­li­ness of sales forecasting.

WILLIAMS-​SONOMA, INC., Min­neapo­lis, Min­nesota
Novem­ber 2002 - July 2004
Assis­tant Man­ager - Lead Sales

  • Devel­oped and facil­i­tated Cook­ing Class pro­gram. Designed classes with local chefs that gen­er­ated sig­nif­i­cant incre­men­tal rev­enue for the store.
  • Trained and coached staff of twenty Sales Asso­ciates in best-​practice sales method­olo­gies, store oper­a­tions and prod­uct knowl­edge. Man­aged sales floor visual pre­sen­ta­tion, includ­ing prod­uct dis­plays and signage.

ONEDISC.COM, INC., St. Paul, Min­nesota
Feb­ru­ary 2000 - Octo­ber 2002
Prod­uct Manager

  • Man­aged strate­gic alliance with Netscape Com­mu­ni­ca­tions Corp.; worked with Netscape devel­op­ment team to under­stand and imple­ment cus­tomiza­tion tech­niques for new browser versions.
  • Nego­ti­ated busi­ness and tech­ni­cal require­ments between cus­tomers and inter­nal devel­op­ment team for pro­duc­tion of cus­tomized Inter­net setup CD-​ROMs.
  • Stream­lined project man­age­ment processes with Microsoft Project and Excel.

CARL­SON COM­PA­NIES, INC. - CARL­SON LEISURE GROUP, Min­netonka, Min­nesota
March 1998 - Feb­ru­ary 2000
Mar­ket­ing Specialist

  • Co-​authored busi­ness strat­egy and pro­jected rev­enue streams to obtain inter­nal cor­po­rate approval for build­ing Web-​based CRM system with point-of-sale and deci­sion sup­port com­po­nents for retail travel agencies.
  • Led require­ment def­i­n­i­tion ses­sions for design­ing system-​generated reports used by travel agency managers/owners.
  • Authored RFP for exter­nal dis­tri­b­u­tion and solic­i­ta­tion of CRM soft­ware ven­dors based on end-​user require­ments. Man­aged vendor selec­tion process.
  • Tracked and reported project risks using a quan­tifi­able method for risk prioritization.
  • Defined closed-​loop bug report­ing and track­ing system. Built system enhance­ment database.

MER­RILL COR­PO­RA­TION, St. Paul, Min­nesota
July 1997 - Feb­ru­ary 1998
Prod­uct Spe­cial­ist
Man­aged the devel­op­ment of a new records man­age­ment out­sourc­ing ser­vice, from fea­si­bil­ity analy­sis to market intro­duc­tion. Over­saw design of product’s archi­tec­ture and company’s inter­nal cus­tomer sup­port processes. Con­ducted market research with exist­ing cus­tomer base.

COM­PUTER SKILLS
Microsoft Word, Excel, Pow­er­Point, Visio, Access, HTML, Wiki devel­op­ment and administration.

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